www.floresprats.com
- Website Design shortlisted in two categories in the Archiboo awards 2018
The Flores & Prats website has been made in order to explain the way we work in our office of architecture. The website acts as a virtual simulation through the physical environment of our studio: a constantly evolving documentary of our environment and projects.
The value of process is fundamental to our work, and thus we treat the webpage as a project itself: it evolves in the same way a project does, constantly making new links between ideas of the studio and realised projects.
The starting point is the Flores Prats stamp design by Soraya Smithson – from here, the News, CV, Projects, Films, Books, Publications, Studio, Academic and Texts + Interviews sections unfold. You can pass through rooms as our clients and collaborators do, exploring projects, opening a cupboard to explore development models, looking at the view from the window, or picking a book or magazine off a shelf.
The studio section is made up entirely of interactive films exploring the projects through a short story. The films themselves are largely composed of stop frame animations, mixed with animated drawings, models and records of the projects pre and post completion. Each story takes you through the programme, strategy and subsequent investigations in just a few minutes. While some are raw and spontaneous experiments made in a few hours, others are built up and revisited and revised with new material over the period of many months or years. There is currently over an hour of film footage, including approximately 20,000 stop frame photos.
Whilst social media networks provide varied outputs for the day-to-day workings of the studio, the website provides a slow-cooked alternative: a space to get lost in and reflect on the relationship between the studios images, texts and films: an instant and portable lecture to share with all.
Project: | 2005 – ongoing |
Website design & Films: | Jonny Pugh |
Phase 1 implementation: | 2005 – 2017: > George Pugh |
Phase 2 implementation: | 2017 – ongoing > tallerestampa.com |
Home page stamp design: | Soraya Smithson |